A Few Leads Missed Can End Up Costing You More Than You Know
Recent posts have discussed the impact management training and agent training has on results. In this post, however, the focus will be on demonstrating in cold numbers what the negative impact will be...
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I just got back from the 8th Digital Dealer Conference in Orlando and what an exciting time. Many people stared at the button I was wearing, asking you to “Ask Me about How To Improve Performance”....
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Find Marketing Inspiration Outside Your Industry
It is said that if you only look for improvement from within your own industry, you will only replicate what has been done before. At first glance, I disagreed with this statement, but after I had more...
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What Kind of Business Do You Want to Run?
“I could fire you all today and still be open tomorrow.” That was my introduction to my first mentor in business who was a very successful restaurant owner. I had walked into a staff meeting he was...
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The Power of The Second Thank You
I had an interesting conversation this week in regards to customer service, which then led to a big impression from an offhand comment. I was participating in an interview for a podcast for an...
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Overcomplicate Online Communication at Your Own Peril
Let’s keep it simple from the start; whatever you would say to a customer if they were in front of you is what you say online. There. Done. Period. I can stop writing now. But in reality, I can’t...
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Plan for Customer Demand or Else Say Goodbye to Business
Let me set the stage. I was heading back from a vacation in Puerto Rico and I arrived at the US Air terminal to go home. Now this was the day after a big holiday in PR as well as on the tail end of the...
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Marketing Budget and ROI: What is the Right Mix
Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is a skill that is envied by others. So too does the...
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Closing Ratio 101: Stop Being a Lead Junkie
Are you a lead junkie? Are you addicted to testing every lead source that someone throws in front of you? Are you always asking others for that secret lead source that will solve all of your closing...
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“Are You Selling Me Away from You?”
I had a very interesting conversation with a prospective customer today. I was taken aback by a few things he said, one of which was “It sounds like you are trying to convince me not to take your...
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